COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Instead of working like a simple concealer to cover up dark circles, Magic Vanish uses the warmer side of the colour wheel (think peach and terracotta shades depending on your skin tone) to cancel out ...

After five years of consistently sleeping on the Purple Premier, here is an honest review for anyone considering getting a Purple mattress. Owen Poole, a Certified Sleep Science Coach and ...

Hyaluronic acid is an ingredient that can hold up to 1,000 times its weight in water, which can help your skin stay plump and moisturized. This oil is vegan and cruelty free. Read more about the ...

Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—and a water-resistant and ...

I love wearing makeup and playing around with new looks, but I would always dread the tiresome task of cleaning my brushes every week. This was until I discovered the Ella & Jo Brush Cleanser that ...

Our test includes the popular Dyson Airwrap, which we've tried against its rivals, including the GHD Duet Blow Dry, Revlon Hair Dryer Brush, Shark FlexStyle to see if there's a worthy Dyson Airwrap ...

One such company is Purple. While no longer online-only, with its mattresses also being sold in-store, Purple's beginnings and its positive reputation owe much to its unique GelFlex Grid layer.

She's been specializing in makeup brushes with handles made of antler. They're a nod to two passions: makeup and her Inuit heritage. Now, work is starting to gain traction online — something ...

In a sneak peek of the Thursday, March 27, episode of Kylie Kelce's Not Gonna Lie podcast, the three-time Grammy winner, 42, appeared as a guest — seemingly without a drop of make-up.