BOSTON (CBS/AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric logo on their uniforms. The team said Wednesday it has a three-year deal that makes the ...

Boston Celtics owner Wyc Grousbeck was expecting more of a fight when he and his partners approached franchise patriarch Red Auerbach ... a deal to put a General Electric advertisement on the ...

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday ... as NBA teams that will wear jerseys with logos next season. The NBA is the first league among the ...

General Electric logo on a Celtics uniform AP The GE-Celtics partnership is one of three deals on the way. The Sacramento Kings have signed with Blue Diamond Almonds while the Philadelphia 76ers ...