PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bulky, thick wefts are a thing of the past. Luvme’s latest clip-ins feature a flatter weft, ensuring that no one can detect ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

In a new interview with Bustle, Elizabeth Olsen talks about her twisty new thriller, 'The Assessment,' the value of sci-fi, ...

Lindsay Lohan has ditched her signature red hair and adopted an 'almond milk' shade of blonde alongside gorgeous, Hollywood ...

Luxury labels promise healthier hair—but are you just paying for branding? With the cost of living climbing, more Aussies are ...

A silk press can easily be ruined by the wrong heat protectant. The Doux created a complete system—from shampoo to ...

While the princess hat trend goes back months on social media — or even centuries, if you want to get historical — it kicked ...

For Women's History Month, our music and arts columinst invited three women making instrumental changes to Bloomignton-Normal ...

If you work in the fashion industry, chances are that you have been breathing a sigh of relief, as the AW25 season has just ...

Guillaume Verdon is building a new kind of chip to accelerate AI. His alter ego wants to accelerate humanity itself.

Hair colour has long been a reflection of cultural identity, genetics, and societal norms across civilizations. The natural ...