A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

The historic racket used by Roger Federer during his Wimbledon 2004 triumph is now up for auction. With this racket, Federer claimed the third Grand Slam title of his career and his second at the All ...

The junior ITF world No. 6 got his first big taste of glory on his 18th birthday, beating the USA’s Benjamin Willwerth 6-3 ...

SunSport takes a closer look at the complex world of the sport's greatest ever champion. Roger Federer and Rafael Nadal were the darlings of the ATP Tour for the best part of 20 years. The ...

“But because Roger Federer was my idol, I really wanted to catch him before he retired. It’s true, I have never really disclosed that before but I know was in a tricky phase situation where ...

Sen. Roger Wicker (R-MS) was enthusiastic for Pete Hegseth’s confirmation vote for secretary of defense, expressing how important it is for Hegseth to be confirmed given the “dangerous ...