It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

ED CARRUTHERS IN MELBOURNE: What motivates great players to keep winning? If there was a straight answer to that question, perhaps we'd all be winners. But as Novak Djokovic explains, there may be ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

Andre Agassi, Roger Federer, Rafael Nadal and Novak Djokovic are the four men to achieve the career Grand Slam of winning all four majors while Djokovic has done it three times. Then you have the list ...

The Serbian tennis legend is taking it all in his stride, but says ‘one thing is for sure’.