The same reason they work—by forcing a change in behavior ... seldom held accountable for the efficacy of their safety programs. The funny signs might not have worked, but they allowed DOT ...

Consider, for example, the local roadside safety sign that read ... Keep up the good work, creators of those humorous signs. Looking forward to seeing more of them on long, boring drives ...

said it simulated highway-sign messages seen while driving. Highway wit can work well but only “for drivers who get the humor used and the traffic safety point of the message,” Ullman said in ...

Those quirky electronic signs you see along the highway with funny messages about car safety aren't sticking ... MATT BRUNING: When I tell people I work at ODOT, a lot of times the first question ...

The Federal Highway Administration (FHWA) is cracking down on “humorous” digital signs ... and when they use changeable message signs for traffic safety messages, and in their specific wording ...

unconventional sign legend syntax, or that are intended to be humorous, should not be used,” the draft says. Some states and safety advocacy groups have pushed back, calling for that language to ...

It could be the end of the road for some of those funny ... It said signs should be clear, simple, command attention and respect, and provide time for response. Safety messages for drivers ...

The signs were the brainchild of NJDOT staffers who applied some humor, cleverness and Jersey snark to the standard safety messages about seat belt use, distracted driving, speeding, driving under ...