A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

(CBC News) "When you show a product using a star rating, your sales might triple compared to the same rating shown using numbers," Sirwani said. But the study also warns that star ratings might ...

While this is important too, when it comes to influencer marketing, there is a deeper focus on attracting users as this leads to more sustainable success in sales. Influencer marketing is a unique and ...

Offers tools to measure the return on investment (known as ROI) for influencer marketing campaigns. This includes tracking both direct sales and other key performance indicators Allows brands to ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. 20 Dec 2024 7:09 am ...

But the wardens had other objections. “What you see now is what you saw in 1380 – there’s no way I could stick an air-source heat pump just outside the church,” said Mr Burrell. “And ...

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me ...

Retail sales climbed 1.4% in March from the prior month, the Commerce Department said Wednesday, up from February’s 0.2% gain and the highest monthly gain since January 2023. The figures are ...