And so as Flyknit technology makes its way to hightops for the first time in Nike’s newly announced Kobe Bryant’s latest shoe, the Kobe 9 Elite ... s battle back into basketball.

Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. If you’re not familiar with Nike Elite Basketball socks, the socks specify which foot each ...

The late Kay Yow, former North Carolina State University head women's basketball coach ... when Starkman first began customizing the Nike Elite socks for himself and local athletes, while still ...

but the Houston Rockets guard also knows a thing or two about comfortable basketball socks. And his socks of choice are the new Nike Hyperelite socks. In two comical videos with WNBA star Nneka ...