Shaquille O’Neal has partnered with BeatBox Beverages to launch BeatBox Blueberry Lemonade. The 16.9-ounce adult beverage ...

That same year, he partnered with Arizona Ice Tea to launch Soda Shaq, a limited-edition line of cream sodas with the basketball star’s face on the can. His image also appears on bags of SHAQ-A ...

PepsiCo Inc. said Monday it will pay about $1.7 billion for a soft-drink company that built up a social-media following after being featured on "Shark Tank," as the beverage giant works to appeal to ...

Shaquille O’Neal announced an investment in BeatBox Beverages, a brand of RTD cocktails known for their high alcohol content.

Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade.

Shaquille O’Neal is bringing his love of candy to the Slurpee machine with a bold new flavor. The Sour Pineapple Slurpee, inspired by his Shaq-A-Licious Gummies, is hitting 7-Eleven, Speedway, and ...

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...

If you’re looking for yet another reason to feel disrespected about all things Detroit, Shaquille O’Neal gave you one ... Anybody that can consistently play at their own pace and can put ...

After spending five years at or near the bottom of the standings, the Detroit Pistons are a playoff team and might even get to host a first-round series in the Motor City if they can continue to ...