Shein's success lies in volume - the inventory online runs into the hundreds of thousands - and deep discounts: £10 dresses, £6 sweaters, prices that hover below £8 on average. Revenue has ...

Offerings include dresses priced as low as 350 rupees ($4). Reliance will pay a licence fee for using Shein's brand name, said the person with direct knowledge of the matter. There is no equity ...