EssilorLuxottica is targeting significant growth in the wearable segment, aiming to expand production capacity for Ray-Ban Meta to 10 million units annually by 2026.

In North America, fourth-quarter revenue rose 7.8%, while revenue in China rose about 50%, the company said.

Ray-Ban maker EssilorLuxottica reported an increase in revenue for the fourth quarter that was in line with market expectations amid a push to smart glasses.

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Avengers stars Chris Hemsworth and Chris Pratt and The Kardashians' Kris Jenner join forces in Ray-Ban's Meta smart glasses advert.

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