Companies would be remiss to assume that simply partnering with a popular influencer is enough to sway consumers to purchase.

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Priced north of 26 times trailing earnings, and with a price-to-free-cash-flow ratio even richer -- more than 30 times -- ...

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

BarkBox’s chief executive apologized after a leaked internal Slack message revealed that the subscription service that ...

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that ...

Mark Zuckerberg sees future social feeds filled with AI content and AI friends. And fuelling this synthetic future will be AI ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

ARSENAL are looking ahead to a busy summer transfer window after another trophyless season – and have released SEVENTEEN ...

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

The Federal Trade Commission (FTC) and Meta have wrapped up a six-week trial over the Facebook and Instagram parent’s alleged social networking monopoly, leaving the final decision in the hands of ...