According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Social media analytics is such a vast area that it’s incredibly easy to get lost. Social networks provide you with a thousand different categories to choose from when it comes to analyzing your ...

Social media and the web at large are becoming ever more visual worlds. Rather than share the world around us through words, we allow others to see it through our own eyes in the form of images ...

It is a truly sobering thought that the totality of our understanding of social media and the insights we draw from it are based on data, algorithms and analytics platforms we know absolutely ...

Search Engine Land » SEO » Conductor adds audience demographics and social media analytics to Searchlight platform Share At its C3 conference in New York last week, content marketing software ...

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple ...

Your analytics software should help you make connections, faster. 5. Build your own data layer. Pro tip: Matthew Mercuri, digital marketing specialist at ERA Environmental Management Solutions “The ...

Through Google Analytics, we have the power to prove the value of social media marketing. Here are eight reports and tools to help us do just that.

Demographics Pro shows you nearly every detail about your Twitter followers, ... social media has turn us all into ... but social analytics services like TweetCounter and Hootsuite are 1.0 ...

Search Engine Land » Platforms » Google » Google Analytics » Analytics For The New Social Media Manager Chat with SearchBot Please note that your conversations will be recorded. I have been ...