Portland startup Dayo is on a mission to help people use social media less through an app that rewards people with discounts for major brands like Nespresso, Yeti and Patagonia.

A middle-age media guru confesses to a new obsession with TikTok and how the experience has changed his outlook on the future of media ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Socially Formal, a results-driven social media consultancy founded by expert strategist and former ENGINEER Angelina ...

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

Social media has changed how consumers connect with brands, but small business owners may find it a challenge to use social media to grow their business, says TaylorAnn Washburn of University of ...

The Council has adopted a new law to improve collection of labour market statistics on businesses at EU level. In particular, the new rules will ensure that these statistics are more up-to-date and ...