Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic barriers. The platforms offer access to real-time behavioral data, emotional ...

Although some business owners may still be resistant to the idea, statistics prove that consumers are on social media. According to Statista, there were more than 5 billion active social media users ...

social media transformed how we connect and how businesses can influence consumer behavior—from promoting content that drives engagement to extracting geographic, demographic, and personal ...

CivicScience data also reveal that certain demographics are more influenced by social media influencers than ... Understanding these trends will be key for businesses looking to connect with ...

This allows businesses to tailor their efforts ... and big data analysis to micro-target ads on social media to very specific demographics. Economists recognize that one of the major drivers ...

The top trend over the last year has been the growth of image-focused social networks - particularly Pinterest, Instagram and Snapchat - among specific demographics.