Students aged 15 to 17 constituted the majority of respondents (84.9%), suggesting that social media engagement is most prevalent during mid-to-late adolescence. This developmental stage is ...

As American demographics change—with growing racial diversity, educational polarization, and morphing religious ...

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over ...