Students aged 15 to 17 constituted the majority of respondents (84.9%), suggesting that social media engagement is most prevalent during mid-to-late adolescence. This developmental stage is ...

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over ...

While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and others.

Among the platforms asked about, YouTube is used by the most teens: 90% use it. More than half of teens report using TikTok, Instagram and Snapchat.

Explore where people get their news in 2025, as we break down habits by age, platform, and country, highlighting global ...

Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...

We present a new model of competition between digital media platforms with targeted advertising. The model adds new insights around how user heterogeneity and overlap, along with user and advertiser ...