It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and others.

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).