Students aged 15 to 17 constituted the majority of respondents (84.9%), suggesting that social media engagement is most prevalent during mid-to-late adolescence. This developmental stage is ...

It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and others.

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

Social media continuously evolves and while there is less competition in some markets, new ideas come from new technologies or changing user preferences. Clubhouse introduced live audio conversations, ...

The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

The good bank: preference of banking institutions based on perceptions of corporate environmental and social causes ...

Discover key social media statistics to know in 2025, including platform trends, user behavior, and global engagement insights.

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences.

Use Social Media Insights: Social media platforms provide detailed insights into the demographics of your followers and engaged users. Use these insights to inform your targeting strategy.

We've rounded up over 130 social media statistics that are useful and informative to represent the 4.8 billion social media users worldwide.