One standout example is U.K. beauty brand P. Louise Cosmetics that launched on social media and has since become TikTok’s ...

Ever wonder why trends like the Ghibli aesthetic go viral? They tap into our need for calm, identity play, and belonging.

While we've seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and ...

Netizens expressed disbelief over a viral video depicting the humiliating punishment of employees at a Kerala company. The police reported that the video was manipulated by a disgruntled former ...

Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...

Eventgoers' live experiences are shaped by media technologies like social media, whether used in the moment or not, and ...