Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Folks on social media also had strong thoughts about the plans. Some thought the visits seemed more like a prelude to invasion. SERIOUS WARNING: JD Vance just hinted that Trump will invade and seize ...

For many news consumers today, social media platforms have become their main source of information. Naturally, inaccurate information or disinformation online leads to confusion, stirs up emotions, ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance ... “There's a couple hundred retail marketing networks out there. And you may have ...