Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

A scientific message will not resonate unless viewers have clear reason to care about the issue and, more importantly, to ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

In the current era of automation, machines are constantly being channelized to provide accurate interpretations of what people express on social media. The human race nowadays is submerged in the idea ...

The Google Sheet template makes it easy to see your schedule well in advance and save all of your social media assets in one place. Here’s how to plan your social media content this year.

Social media is often used for good – but can also be a tool to spread hate speech and incite violence, such as in terrorism, politics and xenophobia. Proprietors of social media platforms pump money ...

Until then, the onus is on social media users – including those who are vulnerable or desperate for help with their health – to avoid being taken in by dodgy health ads. If you or someone you know has ...

The powerful algorithms that fuel social media platforms are feeding users days-old and sometimes completely fake content about the recent unrest in L.A., contributing to a sense of nonstop crisis ...