In less than a month, three major South Dakota educational entities have taken steps to either adjust or create a new identity through rebranding.

South Dakota State University officials are looking into Victor Valley High School’s use of its copyrighted jackrabbit logo.

South Dakota State University officials are looking into Victor Valley High School’s use of its copyrighted jackrabbit logo.

After more than a year of research, Dakota State University is launching a new brand and visual identity.