Southwest Airlines has put a price tag on checking bags, a coveted free perk that is about to disappear as part of ...

Southwest Airlines' long-time slogan of the first two bags fly free will soon expire. The carrier will now charge passengers for checked luggage.

Earlier this year, the airline announced plans to end its trademark “bags fly free” policy to help shore up earnings.

Southwest Airlines has put a price tag on checking ... In fact, the carrier has trademarked its “bags fly free” slogan, which has been a key part of its advertising. Adding these fees will ...

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing for dollars at the possible expense of its brand image ...

American Airlines was the first major carrier to ... the unfortunate answer is: not much." Southwest's slogan is riveted to its brand almost literally. A few years ago, Hamlin Transportation ...

Southwest Airlines has been a firm favorite among travelers for more than 50 years thanks to its free checked baggage policy, ...