Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel ...

Haas Factory Team, which last season was known as Stewart-Haas Racing, partnered with Texas A&M in 2024 for two races. In ...

This marks a return to NASCAR sponsorship for Cracker Barrel ... A new entitlement partner’s race logo will be unveiled at a news conference Thursday when the official announcement is made ...

The historic Vermont-based series inked its first name sponsorship deal since 2004 for its flagship Late Model Tour.

A new sponsor for Conor Daly led to a number change, even though details with Juncos Hollinger Racing and its new partner are still being worked out. Here's what we know.

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

Longtime motorsports journalist Bruce Martin tells us A.J. Foyt Racing will help raise awareness for the Alzheimer’s Association through a partnership for the 2025 NTT IndyCar Series.

NASCAR Cup Series driver Corey Lajoie recently shared the new paint scheme for the upcoming Bristol Motor Speedway race this weekend.

While the engineering school's logo will be on the rear quarter ... see it as a lucrative deal and seek sponsorship again. The Weather Guard Truck Race at Bristol will begin at 6:30 p.m. and ...