Eagle-eyed Pacers fans will notice a change in the team’s jerseys next season, specifically near the left shoulder. Last season, Indiana’s jerseys had a QR code advertising Fishers-based tech company ...

BASE Sports Group, a sponsorship sales agency dedicated to youth and community sports, has announced a new partnership with AIM Sports Group, a leading ...

Riot Games has announced that gambling and sports betting sponsorships will now be permissible in its esports ecosystems.

"Historically, this has been a restricted sponsorship category, and Riot has not engaged with betting companies. Teams have asked us to reconsider our stance, and after years of analysis to ensure we ...

Days after crowning a new champion at the VCT Masters Toronto tournament, Riot Games has issued a statement explaining a new policy that will open up betting as ...

The Business Research Company The Business Research Company's Sports Sponsorship Global Market Report 2025 - Market Size, Trends, And Globa ...

In the world of sports, sponsorship plays a crucial role far beyond branding or marketing. It is the driving force behind the growth, visibility, and overall quality of sporting events. By ...

Of all 30 teams, the Orioles were ranked in the bottom five for in-game entertainment, a source with direct knowledge told The Baltimore Banner. Players have noted this for some time, pitcher Dean ...

NBA teams notched $1.62 billion in sponsorship revenue this season — an increase of 8% since last year, and 91% from $850 million five years ago, according to third-party data firm SponsorUnited.

The GOP spending bill that advanced through the House includes a proposal to slash tax breaks for sports team owners in half – which could slow the roll of deals among the ultra-rich for NBA and ...

Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game of soccer on and off the pitch.