CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...
A sign embellished with the Starbucks logo hangs near the entrance to a coffee ... STARBUCKS ROLLS OUT CHANGES, INCLUDING FREE REFILLS; BRINGS BACK CONDIMENT BARS The "Today" show earlier reported ...
Starbucks logo sign mounted on a brick wall outside a store Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around.
Starbucks is restructuring operations with menu reductions and layoffs, stricter stay policies and a modernized brand image.
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