Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Spring has sprung at Starbucks. The coffee chain announced Monday that its spring menu will be available at all locations in the U.S. beginning Tuesday, March 4. The company said a new Iced Cherry ...

There's a chance your go-to Starbucks drink may be pulled from the menu this week, especially if you're a big Frappuccino fan. The Seattle-based coffeehouse chain recently announced that some of ...

Starbucks cafés may soon have more power outlets. Brian Niccol, Starbucks' CEO, said the company was testing a store redesign with more seats and power outlets. This is the latest move in his ...

Starbucks CEO Brian Niccol implored employees during an internal forum to make decisions more efficiently and to take ownership of them, reiterating his commitment to drastically improve ...

SHANGHAI, March 5 (Reuters) - As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots as a place where customers come for a ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Starbucks, once the undisputed titan of coffee culture ...

"Creamy texture, warm spices, and notes of cherry" — that's how Starbucks beverage developer Billy Altieri describes the new Iced Cherry Chai. This refreshing drink blends spiced black tea with ...

(Bloomberg) -- Starbucks Corp. is betting customers will linger and order more lattes if they can find a cozy spot to charge their phones and laptops. “Imagine coffeehouses that are comfortable ...

Powersoft’s Mezzo 604A amplifier platform helps meet Starbucks' sustainability goals. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Thailand's ...

Starbucks is in a slump after a year of declining sales, boycotts and executive turnover. They hired former Chipotle CEO Brian Niccol to turn the tide. Photo: Alexandra Larkin In his first address ...