The NBA superstar’s doll joins nine female athlete Barbies, including tennis star Venus Williams, introduced to the iconic ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

"Nike kicks! I love these sneaks! Stylish and street. Got a pair for everyone in the fam," says a reviewer. "For a basketball ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Sean Murphy stepped to the plate Tuesday night wearing something new—and no, it wasn’t a protective rib guard after missing ...