News

Swatch, the brand that defined cheap plastic watches, has gone eco-friendly with its latest throwback designs. The 1983 is a remake of the original Swatch’s original disposable watch that is ...
Despite the fact that Swatch watches were made to be disposable, some surviving models could be worth considerably more than their initial price tag.
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the ...
No doubt Swatch has some iconic power, mostly left over from the grand old 80s. But it's already made some crucial errors.
Though there’s no real cost difference from Swatch’s wider collection of watches, the properties of Bioceramic just might make these feel a step above. The Swatch Bioceramic 1984 Reloaded watches will ...
Swatch Unveils ‘80s Retro Clear Collection With Four New Models: Transparency never goes out of style.
Most '80s style clothing is remembered for its outrageousness -- parachute pants come to mind. But nothing defined the classic '80s look like the Lacoste alligator shirt and a Members Only jacket.
However, there is one particular Swatch that ignites a frenzy of excitement similar to that of a hyped-up sneaker: the X-Rated watch.
Image used with permission by copyright holder It’s not just your smartwatch or phone that can be used for mobile payments — now your special Swatch watch can be too, with the continued launch ...
Swatch x Blancpain Scuba Fifty Fathoms Diver Watch Is Here Swatch’s $400 sequel to the MoonSwatch is inspired by sea slugs and ditches quartz for the budget brand’s automatic movement.
Rare 1980s timepieces from Swatch’s heyday were sold at a Geneva auction on Tuesday for CHF1.3 million ($1.3 million). The collection retraces the brand’s early creative period that helped ...
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the ...