Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments ...

The Ministry of Tourism strengthened collaboration with the Swiss government to enhance the quality of vocational tourism ...

Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it ...

Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

From manager to private guide: the story of Christopher Walti, who transformed his life to embrace travel and adventure. This ...

The next World Aqua Day 2026 is on in Switzerland, a proud Kristijan Curavic, chairman of the Ocean Alliance (OACM), told ...

Honouring excellence in tourism storytelling through film, the 7th edition of the Japan World’s Tourism Film Festival was ...

For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The country has long been synonymous with exclusivity, from its five-star hotels and ...

For every charming chalet-filled village, there’s a contemporary city center full of Michelin-starred cuisine and luxury ...

Burgas and Varna airports are set to welcome a wide range of new routes and airlines this summer, reflecting an expected boost in tourism in Bulgaria. The two airports, managed by the concessionaire ...