If you live on the East Coast, a solid contingent of them probably includes The North Face’s ‘90s-indebted Nuptse jacket, a puffer so indescribably insulating—and so eminently affordable ...

Jenn Jensen went viral on TikTok after complaining that her waterproof rain jacket from the North Face got completely soaked whilst hiking in New Zealand.

The North Face’s parent company, VF, controls distribution everywhere else, so Nanamica and Goldwin are only permitted to sell Purple Label in Japan.