Within the worlds of branding, typography and visual identity, the terminology surrounding logos can be a bit overwhelming.

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Logos are a key partof the identity of a business.As the company becomesmore well-known, so does the logo.Many logos are based around a nameor the initials of the company.Others are more abstract ...