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Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

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As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns George Slover.

Delta Air Lines has said it will use more artificial intelligence in ticket pricing, which means you could be paying more or less for your next plane ride. Some lawmakers are concerned about fairness.

Delta Air Lines has said it will use more AI in ticket pricing, which means you could be paying more or less for your next plane ride. Some lawmakers are concerned about fairness.