CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Which means videos having length of 60 seconds or more tend to generate more views and watch time than shorter videos. But this result is somewhat shocking to the TikTok users and creators, for the ...

I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

In a recent TikTok video by fiber supplement brand BelliWelli, founder Katie Wilson walks up to Skinnygirl Margarita founder ...

Bianca James, deputy head of social media at Flow Communications says brands face risks by not partnering with the right type ...

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

Going viral on TikTok is an incredible opportunity, but it's not a guarantee of long-term success. The brands that win are ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

For years, the industry has flooded our Instagram feeds with slick photography shot by pros. Now, young operators are ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with ...

It’s still murky, but the bidding process for TikTok is beginning to come into focus. Last week, my colleagues reported ...