CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

TikTok’s Return on Influence Report reveals a powerful truth: successful marketing today demands creative investment. By prioritizing empathy and audience resonance in their creator ...

Which means videos having length of 60 seconds or more tend to generate more views and watch time than shorter videos. But this result is somewhat shocking to the TikTok users and creators, for the ...

I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

In a recent TikTok video by fiber supplement brand BelliWelli, founder Katie Wilson walks up to Skinnygirl Margarita founder ...

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

Going viral on TikTok is an incredible opportunity, but it's not a guarantee of long-term success. The brands that win are ...

At a time when legal pathways to the U.S. have been slashed and criminal groups are raking in money from migrant smuggling, ...

TikTok has changed the way brands connect with their audience. It’s no longer about just advertising it’s about creating ...