As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

Months after ‘the ban,’ there’s no telling what happens to TikTok next in the US. After inching oh-so-close to a deal to secure TikTok in the US, China apparently pressed hard pause on the arrangement ...

With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for ...

President Donald Trump says he's signing an executive order to keep TikTok running in the U.S. for another 75 days to give ...

According to one TikToker, the premium fitness brand Daily Drills uses questionable marketing tactics to sell low-quality ...

ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the ...

Former top 20 tennis player Daria Saville said she’s “salty” that WAGs and influencers are getting brand deals over “actual ...

Social media platforms like Instagram and TikTok are shaping skincare trends among children and teens, with influencers and user-generated content driving interest in cosmetic procedures and ...

Marketing platform AppLovin said on Thursday it has submitted a bid for TikTok assets outside of China, ahead of the April 5 ...

What a wild 24 hours it’s been! Everyone and their mother, including Amazon, AppLovin and the founder of OnlyFans, threw ...