I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Going viral on TikTok is an incredible opportunity, but it's not a guarantee of long-term success. The brands that win are ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

It’s still murky, but the bidding process for TikTok is beginning to come into focus. Last week, my colleagues reported ...

In a recent TikTok video by fiber supplement brand BelliWelli, founder Katie Wilson walks up to Skinnygirl Margarita founder ...

While using TikTok or other similar social media platforms, you may have come across the popular term MLW. Here’s what it ...

Bianca James, deputy head of social media at Flow Communications says brands face risks by not partnering with the right type ...

Capitalizing off of her connection to XCX, Rae was featured on a G Cook remix of the artist’s hit song “Von Dutch,” which ...

Social media platform TikTok has expanded its family features aimed to enhance teen safety, promote digital well-being, and ...