The Titleist R&D team conducted a series of tests, asking players to align a current stock ProV1 to a target at various lengths, and then align to the same targets using the new AIM designs.

Titleist Eliminates Need for This Commonly Used Gadget with New Golf Ball Release originally appeared on Athlon Sports. There are two schools of thought when it comes to using an alignment aid on ...

The new Titleist GT1 3TOUR fairway wood delivers lower spin and a more penetrating flight in a tour-inspired, easy-to-launch ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

The Titleist GT1 3Tour fairway wood follows an interesting trend of Tour pros gravitating toward the higher launching model.

Michael Busch hit three home runs, and the Cubs went deep a franchise-record eight times in an 11-3 win over the Cardinals on ...

Gear: Titleist GT1 3TOUR fairway wood Price: $399 (Standard), $599 (Premium) Specs: 14.5 degrees of loft, polymer crown with dual weight system (11g forward/3g aft), redesigned hosel, 43 inches ...

It’s easy to talk balls. I do it hour after hour, day after day, week after week. It’s also easy to talk about golf balls. When I played a couple of Fridays ago my playing partner didn’t really stop.

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

Good golf balls, on the other hand, typically have three, four, even five layers. And each of them does a different job. The core is where you place most of the energy – it’s for compression and ...

All five new setups will be available for pre-sale on Jan. 29 and at Titleist-authorized golf shops on Feb. 14. All $449, with the exception of Phantom 11 Long Design ($499).