In a world of digitalization, influencers, AI and bots, in-person interaction is becoming the way to stand out.

2. More than one-third of exhibitions are back to 2019 levels. Among all events in the Index sample, 34.1% have surpassed their pre-pandemic CEIR Total Index performance. This represents an increase ...

Trade shows are a battlefield of branding. With hundreds of booths and attendees, businesses constantly seek innovative ways ...