In a world of digitalization, influencers, AI and bots, in-person interaction is becoming the way to stand out.

2. More than one-third of exhibitions are back to 2019 levels. Among all events in the Index sample, 34.1% have surpassed their pre-pandemic CEIR Total Index performance. This represents an increase ...

Trade shows are a battlefield of branding. With hundreds of booths and attendees, businesses constantly seek innovative ways ...

The new rules of event marketing go beyond the booth to create memorable brand experiences. In-person corporate events are ...