Elon Musk’s move over the weekend to rebrand Twitter and replace its iconic bird logo with an X is just the latest step in his effort to make over the billionaire’s longtime favorite platform ...

But even if you bypass the clumsy choreography of X's launch, it's the rebranding itself that should give marketers pause and cause to interrogate their own brands. The new Twitter logo rebranded ...

Musk had previously talked about using Twitter to create his ultimate vision for an everything app known as X. However, the decision to rebrand Twitter to X right now seems to have come together ...

After announcing his plans to rebrand in a series of tweets over the weekend, saying in one: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk posted a pho ...

Billionaire Elon Musk announced Monday that Twitter's rebrand to X is not only a name change, but an accelerant for the social media giant as it continues to alter how users can interact on the ...

Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a ...

Elon Musk has decided to rebrand Twitter as X. The social media site has a new capital-X logo, and a massive X has been projected onto the company's San Francisco headquarters at night.

Of course, not everyone thinks scrapping Twitter’s 17-year brand equity is a terrific move. “Rebranding HBO to Max was the dumbest rebrand in recent history. Elon: Hold my beer and/or whatever ...

“X.” It’s the 24th letter of the alphabet and now the single letter which is the official rebrand of the world-renowned social media site, now formerly known as Twitter — and many users of ...

“I mean, what is the name ‘Twitter’ then. And why should you ‘tweet?’” By rebranding Twitter as X, Musk breaks the connection between the name of the platform and what people do on i ...