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Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the ...

Company to raise prices, diversify supply chain Refrains from giving fiscal 2026 forecast on tariff uncertainty Forecasts a 4% to 5% drop in first-quarter sales Q4 gross margin up 170 basis points ...

Calling tariffs on imported footwear an “emergency” for U.S. workers and consumers, Under Armour and its biggest shoe rivals are pleading to the Trump administration for an exemption.

Sharon Lokedi broke the women’s course record with the help of an unreleased shoe by Under Armour, the Velociti Elite 3 (launching this fall). In this super shoe era, that’s a big deal.

If you buy something via one of our links, we may earn a commission. The Under Armour UA Expanse Everyday Pants are on sale for just $56 right now, a 38% discount on their full price of $90.

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

With the men's and women's NCAA Basketball Tournaments upon us ... To mark the start of March Madness, Under Armour launched its latest campaign, "Let Them Talk," created in partnership with ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...