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Trump tariffs will cost Under Armour $100M, Plank says
The sportswear maker's strategy to make up the loss involves "premium-izing" popular products and raising their price.
Under Armour expects sales to fall more as US tariffs could hit demand
Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million ...
Under Armour slides after issuing a weak sales outlook, warning on tariff impact for margins
Under Armour ( NYSE: UAA) ( NYSE: UA) fell sharply in early trading on Friday after missing profit estimates with its FQ1 ...
Under Armour Stock Plunges as Retailer Projects 50% Hit to Full-Year Profits
Tariffs and waning demand, particularly for footwear, are weighing on the company as it works to sharpen its brand, CFO David ...
Under Armour Expects Struggles to Continue as Tariffs Dent Results
The sportswear company reported a drop in first-quarter profit and guided for steeper declines in the current quarter. It also said it expects tariff headwinds to cut its fiscal-year profit in half.
Under Armour outlines $100M tariff headwind and plans SKU reduction to drive brand transformation
Discover Under Armour's Q1 2026 earnings insights, brand transformation strategy, and challenges from tariffs and demand softness.
Under Armour’s stock dives, as CEO doesn’t like what tariffs are doing to profits
Under Armour’s fiscal second quarter outlook fell below Wall Street’s expectations, and the company again did not provide full-year outlook.
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Under Armour Shares Plunge Following Revenue Shortfall and Disappointing Guidance
Under Armour, Inc. (NYSE:UA) reported first-quarter fiscal 2026 results that missed analyst expectations, causing its shares ...