Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

really heated up when Jordan accepted a fine to play in his red-and-black Nikes. From that moment on, fans knew their favorite player’s shoe brand just as well as they did his jersey number.

Under Armour’s latest campaign with Steph Curry, powered by Larry Jackson’s media company gamma., celebrates the exclusive ...

NEW YORK and BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...

In an X post on Tuesday, Auburn Basketball teased fans with a video showing the stitching and creation of the Under Armour special edition jersey ahead of the matchup against the Florida Gators on ...

The Red Sox are set to debut a new City Connect jersey for the 2025 season — with Boston reportedly retiring their blue alternate jerseys and adding some unique garb to their in-season ensemble.

Next season's version of the jersey swaps the red for dark blue, with white lettering outlined in teal. There are also red and yellow notes outlining the sleeves and neck area. The shorts are also ...