Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer. Download the template and walk through these steps:. Customer segment ...

Value Proposition Canvas. This is a tool to help you design a solution that your customers want. Created by Strategyzer, it helps you and your team visualize the value proposition and ensure it ties ...

Of all the 9 boxes of the canvas, the two most important parts of the business model are the relationship between the Value Proposition (what you’re building) and the Customer Segment.