Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

Cheerleading juggernaut Varsity Brands recently settled an antitrust lawsuit filed in Tennessee by families who alleged the ...

Fresh off announcing its expansive Spring/Summer 2025 collection, Supreme is returning with another offering via ...

Official photos and release date details for colorways of Jordan Brand Luka 4 and off-shot Luka .77 model designed for outdoor basketball.

How a one word mindset can supercharge your brand. It’s fair to say that 2025 continues to fly out the blocks on a wild ...

Up top, the rapper wore a bulky varsity jacket featuring panels of cozy gray fabric, silky brown fabric, and ribbed stripes ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

Francis is headed to play college basketball at Mississippi State, but before her time at Lancaster ends, she's looking to ...

The Varsity Cup is set for an electrifying showdown as the Maties host the UCT Ikeys at the Danie Craven Stadium on Monday, 17 March.

Miu Miu is turning all the It girls into sexy scholars, and we are here for it. As the latest star to rep the brand’s Ivy ...