You don't need to install data-hungry, intrusive apps on your phone. In many cases, the web app is just as good, if not ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

If you’ve messed around with Microsoft’s “free” Office web app, you’ve quickly discovered that it stinks, for one important reason: You can’t actually ...

Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web. Users also have a tendency to spend more time in-app. In-app ...

In today’s newsletter: Meta’s black box optimization features gobble ad budgets once again; Google’s DV360 also overcharges for impressions; and Apple disables progressive web apps in Europe.