a squircle. (Halfway between a square and a circle.) Xiaomi says the new logo has a new “internal spirit,” too In fairness to Xiaomi, the company is not blind to the fact its new logo is ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to ...

Intel has a new logo, marking just the brand’s third identity ... previous logo (the lowercase letters remain as well as the square-capped “i”). That’s on purpose, Walker said, explaining ...

The problem is, for the past 14 years, the word mark and logo have been separate. But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of ...