In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals ...

Here are three reasons audience engagement is crucial on social media. Audience engagement broadens your reach. In addition to getting your social media marketing campaigns in front of more people, ...

Nike generated 188,000 engagement actions, a key advertiser metric that includes social media likes or comments. That was 40,000 more than the next-most engaging advertiser, Jeep.

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Social media also allowed for a significant reach and audience size that, at one time, even the most popular publications could not achieve through physical distribution. Other social media resources: ...

It’s over. Facebook is in decline, Twitter in chaos. Mark Zuckerberg’s empire has lost hundreds of billions of dollars in value and laid off 11,000 people, with its ad business in peril and ...

Maya Penn, CEO at Upenndo! Productions – behind "ASALi: Power of the Pollinators," executive produced by Viola Davis and featuring Whoopi Goldberg - agreed that social media engagement is very ...